Friday, March 12, 2010

Is Monsanto Price Gouging on Seeds?

Many people who are suspicious of genetically engineered organisms (GMOs) regularly mention that the commercial seeds industry is an area to watch. The argument being that most of the genetic modification on seeds is motivated by the quest by the largest firms to establish substantial market power and to use this to keep farmers forever beholden to them. On my part, I think that it is unjustifiable to impute malicious intent on firms just because the possibility of future dominance of a market is possible.  

Richard Neumann of the NYT reports that the US Department of Justice has commenced an investigation on the dominant player in the seed industry because of the unrelenting rise in seed prices. While a rise on its own is insufficient evidence to support a finding of dominance and abuse of the same, I too think that the rise in prices well beyond the Consumer Price Index is a curious fact about the seeds market in the US. Indeed, any student of economics would think that such a sustained price rise is only possible for a corporation with solid market power. 

Needless to mention, the corporation under investigation is Monsanto, a leading biotechnology innovator with lucrative licenses and patents on seeds such as cotton, corn and soya beans.  While the story suggests that Monsanto's managers are not worried, the market behavior of this firm will be under especial scrutiny since it has been the firm that faced the most strident, if often unfair, criticism on GMO innovation and marketing strategies. Indeed, a large number of organizations seem to exist merely to attack this firm. While Monsanto may correctly ignore the majority of its detractors, it will again be in the limelight given that the DOJ investigation will attract new concerns about its behavior towards its customers and the competitors. I hope that the firm receives good regulatory and political risk advise because if the farmers quoted in the piece accurately represent the views of many, then Monsanto seems to have lost the support of its most important constituency. That would be make the winded investigation and any court cases unbelievably difficult.  

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