Clash of the Super Retailers

Whenever the question about successful leverage of the Internet is posed, many people think very directly of Amazon, a corporation that started more than a decade ago by selling books over the Internet and has now grown into an true Internet colossus. And this corporation has extended its reach to the extent that it is now better described as a Internet retailer than as a bookshop. So by extending into the sale of clothes, electronics and magazines, Amazon has transcended the conventional description of an Internet bookstore and is more properly a mass retailer.

Amazon's retailing success has attracted the notice of Walmart which intends to contest the retail markets in the US and has started a price war on a number of consumer items. Brad Stone and Stephanie Rosenbloom write about the competition the NYT here, confirming that the two firms are now clearly on each other's radar screen as competitors and have taken the discount fight to a number of high profile books and electronic equipment. This price war has been most intense more recently and the analysts quoted in the story state that it is the case of either meeting its match.

As a student of economics and competition, it is fascinating to me that while Amazon has online retail muscle, in terms of revenues, it is clear that it can maintain the online fight for a long time. I also think that Walmart is probably the only business that could come close to even challenging Amazon in a commercial way. My thinking though is that none of these two will obliterate the other and that Jeff Bezos is probably right that there's enough space for more entrants. It is also clear that that this commercial jostling provides evidence that thee long-held view that physical and Internet stores were different is unravelling. Finally, it is clear that in an open economy, the competitors for any dominant firm can come from any other industry. While this fight is still at its incipient stage, the beneficiaries will be the consumers of the services and students of business who will no doubt be studying this as a case in business class.