Business advise today is pretty sophisticated and is largely a spreadsheet dominated trade. However, one need not read many articles and analyses documenting the serious missteps that corporations have made while taking steps from business advisory firms and management consultants to wonder how some things get overlooked. This occurred to me as I read this piece describing how the 3D movie theatres and accompanying equipment is totally unsuited for children and younger audiences. This is unbelievable to me because to start with animated movies are particularly suited for 3D viewing hence are particularly dependent on an audience of children.
Steve Chamberlain of the Guardian presents his experience as a frustrated parent who realized that viewing glasses do not fit his children in spite of having spent a premium to provide the children with a fantastic viewing experience. This just leads me to ask whether the corporations developing 3D movies theatres and developing the content ever heard of anthropologists. It is such serious omissions that give business advisers and marketing people a deservedly bad name. I hope they lose sufficient business to recall that children's heads are of different circumferences. It looks like some of these guys have never heard of deviations from the mean.
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