Arsenal soccer Club is among the leading clubs in England. This entry in the Club's website provides information about a a five year endorsement deal signed with the Emirates, a leading middle eastern airline. As the statement makes clear, the Club has renewed a deal for placing the sponsor's logo on the training and playing shirts for the club. I have no immediate data source to check this out but it is probably true that this deal is quite lucrative and ranks among the leading endorsement contracts in the game.
It is clear that club executives have an idea about concluding such deals but I am still wondering whether they would perform better if the rights were auctioned outright. This is especially interesting because the Arsenal Soccer club play very grans soccer but have not won a trophy in seven years. Noting that companionship status matters to both sponsors and the club, an auction would reveals the relative prices of a single win.
It is clear that club executives have an idea about concluding such deals but I am still wondering whether they would perform better if the rights were auctioned outright. This is especially interesting because the Arsenal Soccer club play very grans soccer but have not won a trophy in seven years. Noting that companionship status matters to both sponsors and the club, an auction would reveals the relative prices of a single win.
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