One of the profound things that i learned from the book Simplexity is how modern electronics gadgets are crafted by very smart people but who are not perfectly alert to the vast difference in technical knowledge between them and users of those products. It is conceivable that most of the technical specifications that electronic gadgets bear are not very meaningful to most buyers. To my mind therefore, this chasm of knowledge has made marketing professionals to use technical details in advertising for products in order to make them appealing to the buyers while fully aware that most of the facilities on those gadgets are hardly understood and even unlikely to be used.
David Goldman of Yahoo Finance confirms that these marketing tricks have been deployed by some mobile telephony networks in the US that claim to have upgraded their services to 4G capability when they clearly have not. The author claims that this is the result of a PR mess while I think that the main issue here is the deliberate quest to take advantage of the consumers who are none the wiser.
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