Evian Gives Way to Tap Water

I have commented in an earlier post on this blog wondering about how lucrative markets for products that a rational shopper would not purchase do arise. In that post, i queried the logic behind the purchase of ridiculously priced bottled water when tap water was often good enough. It appears that i failed to take full account of the snob appeal that drinking bottled appeal seemed to provide to people seeking to look posh. Writing in Slate Magazine, Daniel Gross states that it appears that the ruse has come full circle and everyone seems to realize that shipping bottled water is not entirely beneficial to the environment. It is laudable that tap water is back in vogue and for good reasons that include its very fair cost. as the article states, the US is the largest consumer of bottled water and the trend may be diffused to the rest of the globe.

It is unlikely that this will happen to diamonds too and so my hope is that sometime soon, Hollywood stars and other wannabes will come to the realization that outside industrial uses, ornamental diamond is just a bunch of polished carbon.