While visiting India to attend a formal meeting a couple of weeks ago, I was quite surprised that the McDonald's near the market situated on Janpath Road in New Delhi served no beef burgers. This is in spite the fact that I am aware that the adherents of the Hindu religion completely eschew the consumption of beef. One may hastily conclude therefore that beef burgers would have no meaningful market for McDonald's restaurants at all.
In trying to reconcile this curious fact with the cosmopolitan nature of the main India cities in a discussion with friends resident in New Delhi, we noted that India is home to nearly 200 million citizens whose religious persuasion may not have injunctions against the consumption of beef. Why then is the McDonald's India menu largely vegetarian?
Another puzzle concerning geography and markets is that the McDonald's India's restaurant locator facility shows that most of the McDonald's restaurants are situated in the middle of the country and hardly in the southern and eastern parts of the country. I wonder what informs this pattern of investment and consumption of veggie burgers?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment