Blackberry's Wrong Call

Soon after the election of president Obama in November 2008, the press made reports about the fact that he would have to let go of his Blackberry device because it was not approved communication device for the US president. At the time, I stated on this posted a blog post stating that Research In Motion, the makers of the Blackberry set of devices, ought to have taken the opportunity to assert that its systems were quite robust and that the security features could be comparable to considered alternatives. In my view then, their failure to pitch in here may have been a chance lost for high-powered marketing irrespective of whether the challenge was taken up or not.

Three years later, it is clear that Blackberry has had a difficult time and has lost a lot of ground to its competitors in that smart phone market. Its struggle in that market has culminated in the the resignation of its leadership team and replacement of the Chief eExecutive Officer. Juliette Garside of the Guardian reports that the slide in market share and the share price prompted the changes in management as the firm struggled to provide new gadgets.

While I still think that the firm will continue to provide its gadgets in spite of the lower market share, its new management will be required to make tough choices with no guarantee of success. To my mind, this episode illustrates the fact that the technology industry is not only dynamic but that it is difficult to tell what clients will buy in the future in addition to executing business plans perfectly.