Are Hollywood Studios Aware of Epagogix?

In this recent edition of the NYT's Magazine, Adam Davidson wonders how the movie industry makes it it's money. The interesting article goes through the organization of Hollywood and uses movies that largely show that the industry spends a lot of money in production and marketing but seems not to have a definite idea about what distinguishes commercially successful movie projects from the rest. For all the glamour, the article confirms my suspicion that commercial success for most movies is really rare, judging by the overall return on investment that is barely at 1%. Only Disney and Pixar, which both make animated movies seem to have strong brand recognition, to the extent that it matters.

What comes to my mind is whether the directors and owners is whether any of them have read my blog post here but more importantly whether they have heard from Epagogix. This firm has been known to have a quantitative prediction tool for assessing the likelihood of commercial success for movies based on the script. Among the findings of this tool is that it does not recommend the hiring of high-profile movie stars who are also expensive because they do not guarantee success for those movies. While I am unaware of published tests on this tool by Epagogix,  I am surprised that few people in Hollywood are using it keenly. So is it ignorance or have they tried it and found it unsuitable for their purposes?